Details

• The Boss

  FIT Advertising Group

• The Project

  Students work as a team for this contest to create an advertising campaign for Coca-Cola.

• The Solution

  The idea the team came up with was to bring back the Coca-Cola bear to raise awareness for global warming. I came up with a logo that tied these two themes together. The positive space shows a globe, and the negative space shows a polar bear with the Coca-Cola bottle.

• The Tools

  Pencil, Paper, Photoshop, Illustrator, InDesign